Culture as orientation frame

Your corporate culture is one of the main factors of success in national and international business relationships.

intercultural communication supports you in developing your corporate culture and the corporate culture of your subsidiaries and accompanies you during this process.

When adapted to the specific regional rules of cultural acquirements, your company culture can always be stronger than the diverse national or regional culture of your employees. It defines your profile and your image on the market and has a major impact on your relationships with customers, business partners or service providers. It differentiates you from other companies and is taken into consideration by potential new customers and also new employees. Developing and caring about your corporate culture will lead to an increase of satisfaction, of loyalty and finally to more success on all levels.